Veet launches the search for Britain's Greatest Legs on Facebook
by Richard Freeman
To show off the Veet Easywax product range from Reckitt Benckiser, a Facebook app was launched at London Fashion Week. Facebook users could interact with the page to win exclusive tickets to the show and get involved with this designer event. Through a Facebook app, users could also submit photos of their legs as part of the search for Britain's Greatest Legs. They would then share this to their friends to encourage them to visit the page and vote to enter the top ten. Winning entries were then shortlisted to then be the future legs of Veet. Lisa Snowdon was also on hand to offer beauty tips with video clips from the stage, hosted on YouTube. She also hosted an amazing photocall, walking down the Thames with models to promote the event.